Vault 53, is set for national television exposure this Sunday, 18th January 2026, on ITV’s popular morning show, Love Your Weekend with Alan Titchmarsh.

The distillery, located on Mutley Plain in Plymouth, will have its Prickly Pear & Pink Grapefruit Rum showcased in the programme’s ‘Best of British’ segment, presented by renowned global rum ambassador Ian Burrell. Burrell will discuss the unique flavour profile of the rum before demonstrating how to use it in a special cocktail.

The segment is scheduled to air in the final 20 minutes of the show, which runs from 9:30 am to 11:30 am.

Founded just over two years ago, Vault 53 has quickly gained a reputation for its bold, modern approach to rum, crafting a vibrant range of flavoured rums. The feature on ‘Best of British’ recognises the brand’s quality and its place within the UK’s thriving craft spirits scene.

Richard Barker, Founder and Head Distiller of Vault 53, said: “It’s amazing to be considered in this category and to be featured on the show. We’ve been passionately producing our rums for a little over two years now, and it’s fantastic to have our Prickly Pear & Pink Grapefruit Rum shown on the national stage. It’s a real testament to the effort the team has put in the last couple of years.”

Viewers interested in trying the featured rum, or exploring the rest of the Vault 53 range, can visit the online shop at www.vault53rum.com. The collection includes Spiced, Orange & Pineapple, White, and Coconut & Chocolate rums. Later this year, the distillery will also release its highly anticipated first batch of Aged Golden Rum, marking a new chapter in its development.